Concept
Defining the idea and the visual territory.
Creative direction, editorial photography and visual systems developed across brands, culture and new AI languages.
My work started in editorial photography, published over the years in international magazines. In time it expanded into building independent brands — some of which became reference points in their field — and into content built with artificial intelligence.
Different projects, held together by the same logic: turning an idea into something recognisable that actually works.
Published in National Geographic, Der Spiegel, Mondadori.
Brands founded from scratch: Cannabefree, Ghost Studio.
Digital marketing agency: Boost Agency.
Influencer community: Cannabefree Girls.
Sectors: fashion, beauty, lifestyle, editorial.
Real photography, AI and post-production in a single process.
Defining the idea and the visual territory.
Light, palette, styling and framing.
Building subject and scene with a coherent identity.
Real shooting integrated with AI production.
Curatorial selection of what holds the direction.
Colour grading and photographic refinement.
Consistent final images for brands, campaigns and editorial.
Five images, not an archive. The rest of the collection lives in the Portfolio page.
The creative studio for brands and agencies — digital models, fashion campaigns and scalable visual content.
We create digital models and visual campaigns for fashion, beauty and lifestyle brands. A new production model: coherent identities, editorial images, video and reusable assets without the limits of a traditional shoot.
A selection of publications and editorial covers.
I build projects that actually exist.
I started with photography. Then I started building
what stood behind it.
Brands. Content. Projects.
Over the years I have worked on very different things,
with the same approach:
turning an idea into something that works.
Today I work across Creative Direction, Brand and AI Content.
New tools. Same logic.
Reality is just a well-made frame.