Cannabefree Girls
Building a visual and cultural universe around Cannabefree.
Brand Direction · Content System · Visual Identity · Events
A brand universe
built to amplify.
Cannabefree Girls is a strategic brand extension designed to broaden the perception of Cannabefree through imagery, storytelling and cultural positioning.
The project brings together photography, art direction and digital distribution to create a recognisable visual language and a strong brand identity.
From direction
to execution.
Content direction
Defined positioning, tone and visual language to establish Cannabefree Girls as a distinctive voice within the Cannabefree ecosystem.
Photography and art direction
Produced and directed editorial campaigns and influencer content designed to convey aspiration, desire and cultural relevance.
Visual identity system
Created a consistent, recognisable aesthetic across every touchpoint — from social content to physical activations.
Content ecosystem
Structured content drops, influencer distribution and a repetition strategy to build visibility over time and sustained audience engagement.
Brand world building
Developed Cannabefree Girls as a parallel universe — a self-standing identity that amplifies the core brand through culture and lifestyle.
Events and activations
Produced real-world activations including an international event in Barcelona, translating digital identity into physical brand experiences.
Activation in Barcelona
As part of the project, Cannabefree Girls expanded into real-world experiences through an international private event in Barcelona.
This activation translated the visual identity into a physical environment, strengthening brand perception and community engagement.
Read the press article (IT) →
Beyond content production.
Cannabefree Girls is not just content production. It is a system designed to build perception, create desire and position a brand within a precise cultural space.
The project shows how visual direction and content strategy can directly influence the perceived value of a brand.
Tyron Molteni.
This project reflects a broader approach: not only producing images, but building complete brand ecosystems — where every element is designed to generate presence, authority and tangible impact.
Explore the universe.
A brand built through visual identity, cultural positioning and high-impact content.
Visit the project →