Case study

Boost Agency

Advertising, funnels and acquisition. The experience that brought performance marketing into later projects.

The Agency

The agency.

After Cannabefree I co-founded Boost Agency with two other people. The activity is documented in 2019 and came to an end with the arrival of Covid.

The work started from what I had learned building a brand: a strong image only matters if it reaches the right people and leads them to act.

Method

Strategy, creative,
campaigns, acquisition.

01

Strategy

Publishing plan and goals for each channel.

02

Creative

Campaign visuals and copy designed for format and audience.

03

Campaigns

Set-up and management on Google Ads and Meta Business Manager.

04

Acquisition

Funnels and lead generation, from first contact to enquiry.

Skills

What I did.

01

Social media management

Content planning and publishing.

02

Advertising

Google Ads and Meta Ads.

03

Funnels

Conversion paths and lead generation.

04

Ad creative

Visuals for campaigns and social formats.

Evidence

Available material.

The historical "Tyron comunication" archive includes: logo and brand board, mockups from July 2019, Facebook lead generation campaign exports from August 2019, social media management contracts, proposals, ad creatives and client work.

These materials document the activity, not its results: that is why no KPIs, ROAS or revenue are reported here. Lead data, contracts and client names are not published.

Role

My role.

Co-founder. I handled publishing strategy, campaign visuals, funnel building and campaign management on Google Ads and Meta Business Manager.

Legacy

What it brought
to later projects.

Boost added the acquisition layer to creative work. The same approach — from search to enquiry, from content to conversion — was later applied to Space Europa and underpins the systems across creativity, marketing and AI I work on today.

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