Boost Agency
Advertising, funnels and acquisition. The experience that brought performance marketing into later projects.
The agency.
After Cannabefree I co-founded Boost Agency with two other people. The activity is documented in 2019 and came to an end with the arrival of Covid.
The work started from what I had learned building a brand: a strong image only matters if it reaches the right people and leads them to act.
Strategy, creative,
campaigns, acquisition.
Strategy
Publishing plan and goals for each channel.
Creative
Campaign visuals and copy designed for format and audience.
Campaigns
Set-up and management on Google Ads and Meta Business Manager.
Acquisition
Funnels and lead generation, from first contact to enquiry.
What I did.
Social media management
Content planning and publishing.
Advertising
Google Ads and Meta Ads.
Funnels
Conversion paths and lead generation.
Ad creative
Visuals for campaigns and social formats.
Brand board and mockups.
Agency identity, brand board and mockups (2019).
My role.
Co-founder. I handled publishing strategy, campaign visuals, funnel building and campaign management on Google Ads and Meta Business Manager.
What it brought
to later projects.
Boost added the acquisition layer to creative work. The same approach — from search to enquiry, from content to conversion — was later applied to Space Europa and underpins the systems across creativity, marketing and AI I work on today.