Campaign 01
Industrial Denim Icon
Raw femininity / industrial fashion / cinematic grit
Creative Direction — Moodboard
Final Campaign Images
Ghost Studio
Creative direction and AI production for brands that need an identity, not just content.
We build identities, not just photoshoots.
REQUEST A QUOTE →Ghost Studio
AI fashion campaigns and premium visuals
for fashion, beauty and lifestyle brands.
Photography, creative direction and AI generation
unified in a single production system.
Briefing → Moodboard → Digital Identity → Final Campaign
Background
Built from real projects by Tyron Molteni.
Before AI, Tyron Molteni spent years building brands, content and real-world projects.
From editorial photography to creating independent identities like Cannabefree, the work has always been the same:
turning an idea into something that truly exists.
Ghost Studio was born from that.
Not from random images,
but from the experience of building coherent visual worlds.
Explore Cannabefree →
Selected Campaigns
IDEA → VISUAL SYSTEM → FINAL CAMPAIGN
Campaign 02
Luxury Resort Beauty
Warm luxury / resortwear / cinematic elegance
Creative Direction — Moodboard
Final Campaign Images
Campaign 03
Mediterranean Resort Editorial
Quiet luxury / natural textures / cinematic summer
Creative Direction — Moodboard
Final Campaign Images
Campaign System
Moodboard
Visual direction, textures, references
→
Digital Identity
Face consistency, style, identity
→
Campaign Outputs
Final visuals, formats, variations
Hybrid Product Workflow
From real garment references to AI-expanded fashion campaigns.
01
Product Capture
Real garments are photographed or received as reference assets, with controlled light, texture and material detail.
→
02
AI Model Integration
The product is rebuilt on a coherent digital model, preserving styling, fabric character and visual direction.
→
03
Campaign Expansion
The final look is expanded into editorial, social and campaign-ready visuals across multiple formats and locations.
Traditional Production vs Ghost Studio
Traditional Production
- €1,500–€4,000 per shooting day
- 10–15 usable images
- Every new location requires a new shoot
- 2–4 weeks delivery time
- Non-exclusive model
- Hard-to-control variables
Ghost Studio
- Custom AI model built on your brief
- 30–50 images per campaign
- Scalable locations and variations
- Delivery in approximately 5 business days
- Exclusive model for your brand
- Fixed pricing, no surprises
Ways To Work Together
Each workflow can begin from client-provided references or from products captured in studio.
Entry
Product-to-Campaign Sprint
For brands looking to test an AI campaign starting from a real garment, accessory or outfit.
- Product reference review
- Editorial moodboard
- AI visual identity
- AI model integration
- Compact campaign
- Social & ADV outputs
- 1–2 revisions
Starting from €900
Most chosen
Hybrid AI Campaign
A complete campaign built from real products, visual references and creative direction.
- Strategic brief
- Product capture or client references
- Moodboard
- Custom AI model
- Coherent visual system
- Multi-format visuals
- Art direction
Starting from €2,500
Retainer
Brand Visual Partner
Ongoing collaboration for brands that want to turn drops, capsules and seasonal products into coherent visual campaigns.
- Monthly production
- Product drops
- Recurring product capture
- Dedicated AI models
- Seasonal campaigns
- Priority delivery
Custom Retainer
FAQ
Frequently asked questions about the Ghost Studio workflow
We start from a creative brief and the brand's materials: product photos, real garments, accessories, textures or visual references. From there, we build a creative direction, integrate the product onto coherent AI models and develop final images for campaigns, social, advertising and editorial content.
Not always. We can work with reference images provided by the brand, as long as they are clear and detailed. For more controlled results, the brand can send products to Ghost Studio or we can arrange a dedicated product capture session.
Yes. We can photograph garments, accessories, textures and details in studio, creating controlled visual references for the AI workflow. This helps maintain greater coherence between the real product and the final images.
It depends on the project. Some campaigns can be fully generated, while others are born from a hybrid workflow: real product, photographic references, AI models, art direction and post-production.
Not necessarily. We can create or use AI models that are coherent with the brand's visual identity. If the brand prefers to use a real model, we can also integrate real imagery into the workflow.
The goal is to keep the product's shape, colour, texture and character recognisable. With generative AI, micro-variations can occur — that's why the process includes selection, quality control, revision and post-production.
Fashion, accessories, swimwear, jewellery, beauty and lifestyle. The workflow works particularly well for capsule collections, seasonal drops, social campaigns, advertising, digital lookbooks and editorial content.
Yes. Visuals can be prepared for social, advertising, website, newsletter, digital lookbooks and commercial presentations. Final usage is defined based on the project scope and licensing agreement.
Yes. We can develop short AI videos, motion visuals, reels, campaign teasers and vertical content for social. The level of control depends on the product, the scene and the required format.
It depends on complexity. A visual sprint can take just a few days, while a complete campaign with product capture, art direction, AI models and multiple formats requires more time. Timelines are defined after the initial brief.
Start from a visual direction.
Tell us about the project, brand or campaign you want to build.
Ghost Studio develops AI visual systems for fashion, beauty and lifestyle.